Chasin' Dreams Collection

As I walked towards the Freemasons’ Hall I had a fervent conversation with another fashion journalist about the fact that we don’t want to focus only on one thing in life; we want to do everything. I did not expect the exact subject to be the core of Amy Thomson’s AW18 collection entitled ‘Chasin’ Dreams’.

An explosion of fuchsia, baby pink and hues of vibrant rosé embraced us as we entered the room. The energy surrounding the collection was vibrant and gave a wondrous, playful feeling not only for this presentation but for the entire LFW, as this was the opening presentation. Moreover, the enthusiastic playfulness was also contrasting to the theme surrounding New York Fashion Week, the two events being known for their polarity. Thomson referred to the energy she created as the “otherworldly feel,” the central pieces including metallic leather jackets, faux fur coats with matching handbags or dresses adorned with ribbons, bows and frills added for a three dimensional effect.

I also got a chance to speak with Thomson, gaining more in depth insights about the narrative of the collection: ‘It’s all about the daunting question that we are all being asked: “what do you want to do when you grow up?” I wanted for each model to represent a profession but seen from the children’ perspective.’ For example, the hairdresser career is represented through a long, metallic baby pink dress which can be associated with a cutting cape, while the earrings are replaced by hair cutting scissors.

Amy Thomson aims to create an imaginary world reminiscent of a dreamscape where she can reveal her narratives through details. Many of these details acted as keys to decipher the meaning behind an outfit and to this the Headwear designer Katie Hamlett from Sassy Freak, who collaborated with Thomson for the AW18 collection, played a crucial role. The ponies, butterflies and ribbons were merging in the creation of three dimensional hats which matched the faux leather patches spread all over the garments.

The designer confessed: ‘it is really important for me as a designer to tell a story and to connect with the audience on a personal level.’ Thomson managed to connect with the audience especially through the unique hand rendered illustrations which were at times hidden in the details or presented through large scale prints and motifs.

The naivety of the collection gives space for one last question: are children still seeing the adult life through a pink, perfect filter or are there more colours, feelings and shapes to be applied? I guess Thomson will reveal the answer to this question in her following collections.

Photograph: Huw Jenkins / This article was created for The Upcoming magazine /