Belstaff's Autumn Winter collection entitled Great British Roots took place at the Belstaff 'home', in Mayfair, and was all about honouring the strong roots of the brand, the steady journey, while creating excitement for its future. The guests were invited to view an installation that represented the unpacking of Belstaff's past, showcasing four historical time-frames that now acted as settings for new, modern collections. Each presentation was dominated by large packing crates with the purpose of creating excitement, suggesting the spirit of adventure or the preparation for a journey. The compass-points were connected through high-quality fabrics and finishing touches: hand-waxed leather and cotton, Merino wool and cashmere.
The first setting is the Outward Bound, a scene extracted from the 1920s, when Belstaff was most affiliated with the world of hiking, camping and exploration, creating mostly protective and waterproof travelling gear, designed in partnership with the mountaineer Sir Chris Bonington. Today, the sense of exploration remains strong within the brand's identity, the reason why they inaugurated a new Belstaff red, which is presented against a backdrop of logs and leaves. Here are featured innovative menswear jackets such as the Wing Jacket, which is made out of dry waxed cotton with a canvas feel, the Shearling Car Coat in chestnut and the Journey Jacket in broken-in, while for womenswear the attraction is the luxurious Earhart Flight Jacket in lightweight chestnut suede.
The second compass-point is the Dockland, which intertwines with the Navy, as Belstaff was well-known for making military uniforms and protective kit. In a place where ropes, pulleys and chains are dominating the scene, Belstaff brings a presence of silver and olive for their new collection, besides the old navy and dark indigo tones, with the key fabric being Melton wool. At the Dockland compass-point, the emphasis was on modernisation, bringing two classics back to date: the Indigo Racemaster and Indigo Trailmaster jackets which were reimagined and rinsed, featured in dark, modern denim.
Unquestionably, the Machine Age, the third scenery in the Belstaff' narrative, was the best reflection of the modern image of the brand, encapsulating the love for machines that are associated with the adventure. This urban collection featured fabrics such as leather, waxed cotton, shearling and wool in hues of black, bone and blackberry, while the black biker boots with straps and buckles completed the looks.
For the last setting, Barbour references the industrial development, its years of creating functionality garments, using technical fabrics and waterproof materials either for local factories or for the British Army during the First World War. To achieve a handcrafted look, for this collection the tones remained neutral: black, brown and grey, while the brown leather jackets were contrasted by the cable knit woollen jumpers. Here also appeared the Trail Jacket that was referencing the uniforms belonging to the forces of land, sea and sky.