LFW: MALENE ODDERSHEDE BACH SS19

Updated: Sep 30, 2018


Taking place at the Palladian-style Ennismore Sessions House was itself a source of inspiration for Malene’s SS19 collection, with rose-coloured botanicals emerging from the buildings’ grand arhitecture, creating a scene that transported the audience back into the Jane Austen era.


The viewers expected to admire rose floral organzas, however Malene managed to surprise with a juxtaposition of femininity and a tomboy style, which perfectly interconected. In fact, this style is the designer’s unique signature, creating modern, comfortable designs that empowered femininity.


One of Malene’s striking designs was a silver embroided bardot cocktail dress, in a dusted shade of pastel pink. The designer obtained her signature look by accessorising the garment with Greek sandals (Ancient Greek Sandals being the sponsor for the collection’s footwear) and aviator-style sunglasses. Also, the mode had a short haircut and minimal makeup in order to emphasise the tomboy look.


At a closer look, the flowers that embraced Malene’s designs were actually Icelandic poppies, preferred for their tenderness and sensibility despite their rough environment, in the same way the designer celebrates the women’s beauty and elegance in today’ man-made world. On the other hand, the floral hues were contrasted by all-black outfits that brought a roughness to the collection, resulting in a perfect match.


The SS19 collection was hand-made in London, honoring the vibrant city as well as its fashion culture, Malene using playful PVC raincoats and rainhats that captivated the audience’ attention, as the garments were presented on the live music of the ALR String Quartet.





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