Good morning beautiful people!
I kept thinking yesterday if I should post an article that I wrote a few weeks ago, but for some reason I let myself get busy with other things, avoiding the writing. Instead, I spent the day with my friends, exploring London and watching movies, realising it’s not what I actually feel like discussing about.
Now it’s night time and while Paul is peacefully sleeping, I am reading a new lifestyle and culture magazine called 1843, part of The Economist brand. As I was skimming through, I found this article entitled ‘The great Chinese fake-off’, about replicas of famous brands that you can find in China, with such a detailed representation that not even the best inspectors could differentiate from. According to the article, there is an entire undergraduate mall next to the Science and Technology Museum in Shanghai that deals with this business.
Reading through, I remembered a class that I took during university where a girl asked our tutor how can some replicas be so perfect that it’s impossible to distinguish. Our tutor explained that it’s the company’s fault as they underpay the staff from China (or other countries used for manufacturing) and in order to earn more money, the workers sell the designing plans and patterns of items to replica manufacturers. To avoid this, brands hired personnel to follow closely the process of manufacturing and to control the staff. Obviously, it is not a good enough method as the fake products are still a success among the Chinese markets.
I see two problems here that bother me. First of all, big fashion houses are always about heritage, culture and an exclusive sense for the public. In other words they’re adopting a ‘you can’t sit with us’ culture in order to create desire. Then, shouldn’t the manufacturers be included underneath this veil of perfection? If they would feel included in the process of creating these extraordinary pieces and paid accordingly, they wouldn’t seek extra payment (or at least not the majority of them).
Second of all, there is a big problem with the society we live in and how we let it define us. Probably I should make an entire article about this, because it’s a pretty big issue and it took me years to notice it in my behaviour.
Aren’t we desiring these luxury products because of their uniqueness, perfect attention to detail, because we can relate to the brands’ story or because we want something to last us years? Well in theory, but if we can’t afford it we can make other people think we can and therefore we are better, more valued people. Or even worse, we can afford it and we wear it as a badge (which we change every week) to be validated in our society as being rich and therefore a better person. In any given case, the brands are making a lot of money out of our stupidity and self-indulgence. Coco Chanel would be terrified to see any of the types of people mentioned above wearing her creations.
However, I am not in a position to judge anyone as I was falling for the same ideologies imposed by our broken society. In my first attempt to create a blog I was scared because I only had one pair of Guess boots and I thought that in order to be a blogger I had to have designer clothes so that I can show them off.
Oh my God I can’t believe I was thinking like this, it makes me cringe so badly! How little confidence and self esteem should a person have in order to believe that clothes can define you? I wish someone had told me this 5 years ago: if you believe you are getting confidence and esteem through your clothes, you need to take a break from everything you do and go find yourself because you couldn’t be more lost than you are now.
If we dig deeper another massive problem arises: Why do we even give this much power to branded clothes? And when did it start? This begins to look a lot like an essay, so I’m going to stop now and let you tell me if you are curious to explore this subject further.
To conclude, I want to tell you that you are beautiful exactly how you are with a Primark or a Moncler jacket and no matter how much money you have, you’ll never be able to buy style and sense of fashion. And no, if it wasn’t clear so far, you won’t be more amazing or Instagrammable if you dress head to tow in Gucci. And stop letting brands define you, you are more unique than any piece of fabric.